Understanding Email Bounce Backs and Improvements in Our Email Service

Modified on Wed, 15 Mar 2023 at 05:20 PM


Experiencing email bounce backs can be frustrating, and it's important for users to understand the causes behind them as well as what we're doing to address the issue. In this knowledge base article, we'll explain the meaning of the 'Sent' and 'Opened' icons in our email service, the upcoming Email Quality Score feature, and how these improvements will help reduce email bounce backs.

Email Bounce Backs and Our Service

Our email service does not integrate directly with your' inbox. When you send an email, we receive a confirmation that the email has been sent, but we don't receive notifications if the recipient's mail system refuses to deliver the email. This can result in bounce backs, which occur when an email is not successfully delivered to the recipient's inbox.

Sent and Opened Icons Explained

  1. Sent Icon: The 'Sent' icon indicates that the email has been sent from our end. It does not guarantee that the email has been delivered to the recipient's inbox.

  2. Opened Icon: The 'Opened' icon can sometimes be triggered by email scanning services like Mimecast, which open emails before they're delivered to the recipient. This means that the 'Opened' icon may not always accurately represent that the recipient has opened the email.

Introducing the Email Quality Score

To help reduce the volume of email bounce backs, we're working on implementing an Email Quality Score feature. This feature will provide valuable insights into the quality and deliverability of your emails, enabling you to optimize your emails and improve their chances of reaching the recipient's inbox.


We understand the frustration caused by email bounce backs and are committed to providing a reliable email service. With the upcoming Email Quality Score feature and a better understanding of the 'Sent' and 'Opened' icons, we hope to minimize bounce back issues for our users. If you have any questions or concerns, please don't hesitate to reach out to our support team for assistance.

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